How to build your own social network

by matso on November 27, 2010

Gina Bianchini, co-founder and former CEO of Ning, wrote a good post for Techcrunch about how to build a great social site. She boiled it down to seven principles from being unique and the best at one thing to creating a party and developing relationships.

You can read the full post here: The Seven Principles You Need To Know To Build A Great Social Product

You can create your own social network at Ning.

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PPC crowdsourcing from Trada puts a team of PPC experts on your paid search campaign

by matso on August 7, 2010

Trada.com uses ‘crowd power’ to create and monitor keyword-based pay-per-click (PPC) ad campaigns for your product or service using Google, Yahoo, Bing and/or Microsoft adCenter.

Reducing the hours you have to spend doing it yourself is one benefit. Another is that, as the theory goes, a crowd of experts will be able to generate more clicks and conversions than you could by yourself. Strength in numbers, in other words.

The average campaign involves 25 optimizers employing an average of 6,200 keywords and 100 ads.

You tell Trada upfront how much you want to spend on your campaign. Trada will work with you to set bid prices for keywords. The PPC experts that Trada has attracted – optimizers, they are called – will then develop ads and keywords. If the bid prices the optimizers are able to achieve are lower than the original bids, they earn the difference. You can also choose to pay the optimizers when they make sales.

You can learn more at trada.com

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LinkBox™ lets you easily generate new sales leads and customer referrals online

June 24, 2010

How good would it be for your business if you could give every agent in your sales organization their own microsite online? If you could give them a new tool to help attract new customer leads, get customer referrals and fulfill requests for information? And what if the process of getting all these of microsites [...]

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Tweetup tools to help you create, manage and promote your Twitter networking event.

June 8, 2010

Tweetups are great for networking, meeting like-minded local people and promoting your business. These valuable tools can help maximize the success and functionality of your Tweetup. Manage your tweetup guest list with Twtvite. You can even use Twtvite to print out name tags with guests’ Twitter names, avatars and usernames. Hosting a paid Tweetup? Collect [...]

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Automatically create and place local online ads and flyers for your business or business clients

May 24, 2010

A company called PaperG has two new services – Flyerboard and PlaceLocal – to let advertisers and publishers automatically generate online ads and flyers and place them online. Flyerboard is a virtual bulletin board that contains clickable flyers. Upon clicking, the flyer is expanded and more detailed copy is revealed (if it exists). The company [...]

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Get the latest forecast for your keywords: number of impressions and demographics

May 22, 2010

Getting ready to launch a SEO or SEM campaign? This is a valuable free tool from Microsoft adCenter Labs. Use it to predict search volume and demographic profiles. It forecasts impression count and demographics for each keyword or longtail keyword phrase you enter. Just enter your list in the Tool Input box and separate them [...]

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Accept credit card payments using your iPhone, iPad or Android phone with Square

May 12, 2010

Good news for merchants and small businesses. Now you can accept payments anywhere (at a flea market, for instance) with no merchant account required. You just plug Square’s credit card device into your iPhone, iPad or Android phone (Square promises support for other devices soon). Then you can start accepting card payments (you can also [...]

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Combat banner blindness and banner burnout

May 4, 2010

Banner ads have become less effective than text links over the past several years. Chalk it up to banner blindness and banner burnout. People visiting websites have become ‘trained’ to bypass banner ads. Some advertisers tried making their banner ads harder to ignore by adding movement or flashing. This seems to have made website visitors [...]

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Use negative keywords to reduce your cost per click (CPC) and increase your return on investment (ROI)

April 18, 2010

If you’re like most Internet advertisers, you put a lot of thought into your keyword list, but what about your negative keyword list? Negative keywords are essential to an effective keyword list. Including negative keywords in your ad group means that your ads won’t appear for search queries with those words. After all, why waste [...]

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Groupon: coupons + social media = business boost

April 15, 2010

Groupon is a popular new website that sends subscribers in each city a daily e-mail that contains one heavily discounted bargain from a local business. Launched in 2008, Groupon has more than 3.7 million subscribers who receive their daily e-mail offers. More than 3,000 businesses have signed on to offer these deals. Groupon works a [...]

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