How to build your own social network

by matso on November 27, 2010

Gina Bianchini, co-founder and former CEO of Ning, wrote a good post for Techcrunch about how to build a great social site. She boiled it down to seven principles from being unique and the best at one thing to creating a party and developing relationships.

You can read the full post here: The Seven Principles You Need To Know To Build A Great Social Product

You can create your own social network at Ning.

{ 0 comments } uses ‘crowd power’ to create and monitor keyword-based pay-per-click (PPC) ad campaigns for your product or service using Google, Yahoo, Bing and/or Microsoft adCenter.

Reducing the hours you have to spend doing it yourself is one benefit. Another is that, as the theory goes, a crowd of experts will be able to generate more clicks and conversions than you could by yourself. Strength in numbers, in other words.

The average campaign involves 25 optimizers employing an average of 6,200 keywords and 100 ads.

You tell Trada upfront how much you want to spend on your campaign. Trada will work with you to set bid prices for keywords. The PPC experts that Trada has attracted – optimizers, they are called – will then develop ads and keywords. If the bid prices the optimizers are able to achieve are lower than the original bids, they earn the difference. You can also choose to pay the optimizers when they make sales.

You can learn more at

{ 1 comment }

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