I am working on an ad campaign for a retailer in Sarasota and St. Petersburg named Local Coffee + Tea. Their mantra and philosophy is to support ( and be supported by) local business.
According to their website, “Local Coffee + Tea is committed to promoting local products, services and businesses, protecting local environments and celebrating local treasures. These three guiding principles influence all aspects of our operation and every interaction with our vendors, neighbors, customers and team members.”
I did a little checking around the web and discovered that this ‘buy local’ concept really can invigorate local businesses.
A 2003 study by Civic Economics, a consulting and research firm, looked at what happened to every $100 spent at a national chain bookstore versus a locally owned bookstore in Austin, Texas. The survey revealed that at the chain, only $13 went back into the local economy. At the local bookstore, it was $45.
That’s something for local business owners to think about. And the rest of us as well
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