In the words of Amber Naslund of Altitude Branding:
• It’s delivered in a human voice, instead of a corporate or “messaged” one
• It invites feedback, dialogue, and discussion, whether positive or critical
• It asks creators to be abundantly forthright about who they are and whose viewpoint they represent (if not their own)
• It’s participatory and interactive
• Its goal is to build relationships and contribute to a larger whole, not push messages or an agenda
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