There are three key things to consider: your offer, your image and targeting
It goes without saying that your offer should be something that fits the Facebook audience (such as dating sites.) Also ‘free trial’ offers do well here.
Use an image in your ad (size: 110 x 80 pixels). The image should relate to your target – in other words, if you are targeting a specific city, use an image of that city.
Finally, target your ad to a specific demographic. The smaller the demographic, the better your click-through response (CTR) will be.
via Justin Dupre
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