Some great points that I have culled from the very informative Razorfish Social Influence Marketing Report via Guy Kawasaki and Alltop
• Consumers have – and continue to – integrate social media into their lives
• Consumers are shaping brands today as much as brands themselves
• Ownership of the brand no longer lies in the hands of the brand itself
• Brands are being defined in real time by an increasingly vocal audience
• Traditional branding efforts will become less effective as social media grows
• Promoting your brand needs to become more transparent and more connected to consumers
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