I came across this free local search tool. You simply type in your keyword or phrase that relates to your business, for example, ‘dog grooming’. Then you type in your zip code and the radius around your store (in miles) that you would like to get business from.
Hit ‘submit’ and the free local search tool generates your keyword paired with every city and zip code within your chosen radius.
By using your keyword together with surrounding areas and zip codes in AdWords, you will encounter less competition among advertisers.
For example, instead of ‘dog grooming in Tampa’, you could have ‘dog grooming in Brandon’ and ‘dog grooming in South Tampa’ (areas within Tampa). This can save you money per click and help you rank higher on the results list.
Combine this with dynamic keyword insertion and you can target every niche market in every surrounding city automatically.
Try out the free local search tool
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Adding a personal observation today:
I did a search for movie times and moviefone was the top result. Then I did a search for movie times tampa and moviefone was nowhere to be seen. They completely missed out on the local search market!
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