Want more business for your small business? First, start a blog and post a new article at least twice a week related to your product or service. Add your blog URL to your email signature to help get the word out.
Then give your blog readers the option to subscribe via email in addition to subscribing via RSS.
This is because many visitors to your blog may not know what RSS is and thus refrain from subscribing this way. But email, they understand. And by getting them to subscribe via email, you will have regular readers for every blog update.
Read a case study here from John Wineman
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