Some revealing findings from a study conducted by online ad research group Dynamic Logic.
Prominently display the logo.
Highly visible logos led to the highest brand and ad awareness.
You only get one second to catch the viewer.
Get right to the point. Don’t be coy.
Don’t use 2-step or 3-step animated reveal ads; they don’t work.
17 out of 20 bottom performing ads attempted this reveal technique.
Keep it simple.
One or two messages per ad.
Use images of people.
Turns out, people look at people.
Bottom line: I think ad creators tend to get too creative for their own good when it comes to online advertising.
Read more about tips for better-performing online ads via adage.com
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