AttentionWizard shows you what your website visitors will be looking at.

by matso on December 11, 2009

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Wonder what people who visit your website or landing page look at first? Or second? Or what they totally ignore?

Wonder no more. A new site, AttentionWizard.com, (now in beta) will show you—visually.

They do it by instantly creating an “attention heatmap” of your web page that predicts where people will look during the first few seconds of visiting.

By using advanced artificial intelligence algorithms, they can predict where the human eye will move during the first few seconds on a page and where the brain’s attention will focus.

No human subjects are required and it works with screen grabs of your actual pages or design mock-ups.

Less time-consuming and less costly than eye tracking and mouse tracking, it can help you identify landing page problems and increase your conversion rates. In a case study posted on their blog, the new page performed 84% better than the original.

That being said, in AttentionWizard’s own words:

AttentionWizard is not a substitute for landing page testing. It can not evaluate the effectiveness of your sales copy, the strength of your brand or value proposition, the pricing of your product or service, the professionalism of your landing page design, or the Web visitor’s psychological reactions to the specific color scheme you have chosen. But it can help you to improve the quality of your landing page, to make sure that the call-to-action is clear, and to make sure that other visual elements do not distract from the stated conversion goals.

Check out the AttentionWizard website or AttentionWizard blog here.

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{ 1 comment… read it below or add one }

Ashley January 25, 2010 at 10:44 am

Nice to hear about Attention Wizard.. Thanks for sharing..

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