Businesses That Use Facebook Fan Pages Can Increase Loyalty And Revenue -study

by matso on February 18, 2010

Internet Market Considers MIcrosoft Bid for Yahoo

Rice University Jones Graduate School of Business recently conducted a case study and discovered that using a Facebook fan page increases sales and customer loyalty.

The study was done on a retail business in Houston called Dessert Gallery Bakery & Cafe. Using a Facebook fan page increased store visits 36 percent, increased customer expenditures 45 percent and increased customer loyalty 41 percent.

As a caveat, only approximately five percent of Dessert Gallery’s 13,000 customers became Facebook fans within three months. This may indicate that Facebook fan pages work best as niche marketing programs targeted to customers using Facebook and should be used together with other marketing programs.

See the Facebook Fan Page for Dessert Gallery Bakery & Cafe

See an article about this Facebook fan page study published in the Harvard Business Review

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{ 2 comments… read them below or add one }

Rabbi April 17, 2010 at 8:05 pm

Hi i am Rabbi i am an engineer .i have a site but doesnt have huge visitors .i bought 8000 facebook fan from http://www.socialkik.com and now my site has huge traffic everyday.i hope number of visitor will increase day by day.http://www.socialkik.com is very reliable to provide facebook fan in due time in cheap rate. thanks

Vernon July 8, 2013 at 8:17 am

ITIL is absolutely coming to be more crucial in today’s IT businesses around the world. Many thanks for this article, it has actually been a good read and I have actually found it intriguing. I question exactly how well ITIL is being observed by the different businesses at presents? I understand that, in my encounter, it does not always go 100 % to strategy – but thats the reason why Itil is just a framework I guess. It leaves some components for analysis of the adopter which is where at times points go a little wrong.

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