This is an example of the importance of researching the elements used in promotions, whether it be a song or a person. This instance can’t possibly shine a good light on the marketer.
Rooms To Go is using a remake of Gary Glitter’s “Rock and Roll Part 2″ to sell furniture in its ‘Buy The Room, Get The TV’ sales promotion currently airing on television and radio.
Glitter was convicted in Britain in 1999 for possessing child pornography and served half of a four-month jail term. He then traveled to Cambodia and in 2002 was expelled from that country, but Cambodian officials did not specify any crime or file charges.
In 2006, Glitter was convicted of molesting underage girls in Vietnam and sentenced to three years in prison, with the judge condemning him for “disgusting and sick” behavior, according to story by CBS News.
The conviction prompted the NFL to ban stadiums from playing the song at its games. Teams then scrambled to replace the song, which had been a popular ‘fight song.’
After serving his prison time in Vietnam, Glitter was deported to England, his homeland. In 2009, a British judge banned Glitter from traveling.
Rooms To Go, Inc., founded in 1991, operates as a furniture retailer in the United States with more than 150 locations in Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Puerto Rico.