Rooms To Go uses song by a convicted sex offender to sell furniture

by matso on March 3, 2010

Gary Glitter Sentenced to Three Years in Prison in Vietnam

This is an example of the importance of researching the elements used in promotions, whether it be a song or a person. This instance can’t possibly shine a good light on the marketer.

Rooms To Go is using a remake of Gary Glitter’s “Rock and Roll Part 2″ to sell furniture in its ‘Buy The Room, Get The TV’ sales promotion currently airing on television and radio.

Glitter was convicted in Britain in 1999 for possessing child pornography and served half of a four-month jail term. He then traveled to Cambodia and in 2002 was expelled from that country, but Cambodian officials did not specify any crime or file charges.

In 2006, Glitter was convicted of molesting underage girls in Vietnam and sentenced to three years in prison, with the judge condemning him for “disgusting and sick” behavior, according to story by CBS News.

The conviction prompted the NFL to ban stadiums from playing the song at its games. Teams then scrambled to replace the song, which had been a popular ‘fight song.’

After serving his prison time in Vietnam, Glitter was deported to England, his homeland. In 2009, a British judge banned Glitter from traveling.

Rooms To Go, Inc., founded in 1991, operates as a furniture retailer in the United States with more than 150 locations in Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Puerto Rico.

{ 5 comments… read them below or add one }

Gerry Duniec May 12, 2010 at 1:59 am

It is unbelievable that a Co like RTG could knowingly use a song sung by a convicted paedophile to pedal their wares. It is disgusting & totally wrong. It is shameful & if I was a stock holder I’d want the CEO to resign.
RTG disgust me & their lack of judgement is crass & beyond belief. If they thought this choice of music was appropriate then they should think again.
This is a cheap & particularly nasty piece of advertising & I truly hope it backfires on this Co who obviously have lost their moral compass. Shame on you RTG. I will certainly not be shopping at any of your stores.

james black June 13, 2010 at 5:10 pm

Hey Rooms to go. I cant stand your use of the word “SMART”. You are not smart, people wont become smarter by buying your furniture and I will not shop in your stores. Just keep selling your stuff and stop insulting me by using words like smart, streetwise, etc.

Rebecca June 23, 2010 at 8:39 pm

Gerry, I don’t think Rooms to Go realized they were using a song by a convicted pedophile. I think, as the author of this post said, they failed to do research. I had no idea that the singer was a pedophile until I read this post, but I am very glad to know that his song has been banned from stadiums and I hope that Rooms to Go will stop playing it in their commercials.

Casey September 14, 2010 at 4:37 pm

I don’t see what’s the big deal here. Rock and Roll Part 2 is a legendary British rock song. I don’t think they realized that it was done by a convicted sex offender. Why the hell is Michael Jackson so loved and adored today when he had a history of loving the kids a little too much?

Allison_W April 1, 2011 at 3:39 am

I do think that they were actually using a different song.

If you do your research, you will find that they were using their own version of THE TIMELORDS / KLF – Doctorin’ The Tardis

The link to the song is http://www.youtube.com/watch?v=bdTELokKfCk

If you listen to this song, you will see that it is a tad bit closer to “buy the room get the tv” then Gary Glitter

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