If you’re like most Internet advertisers, you put a lot of thought into your keyword list, but what about your negative keyword list?
Negative keywords are essential to an effective keyword list. Including negative keywords in your ad group means that your ads won’t appear for search queries with those words.
After all, why waste your ad budget on unqualified traffic?
Filtering out these undesirable impressions let you reach the most relevant prospective customers, therefore reducing your cost-per-click (CPC), and increasing your ROI.
To add negative keywords, just put a minus sign (-) before each word or phrase.
How to find negative keywords for your list
1. Put your positive keyword in a Google search. Then study the search results for words that don’t apply to your product or service. For example, if you sell computers and use the word ‘computer’, you may see results for ‘computer classes’. You would make ‘classes’ a negative keyword.
2. Visit the competition’s sites. If you only sell desktop computers and your competitor sells laptop computers, make ‘laptop’ a negative keyword.
3. Make use of the Google Keyword Tool. Check the ‘use synonyms’ box. Turn any of those words that don’t apply into negative keywords.
One example of a negative keyword list.
Sometimes thinking negatively can have positive results!
credits:
adwords.google.com
clixmarketing.com
engineready.com
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Hi Matso, thanks for a great article. Negative Keywords can save you a lot of money, or if you are willing to keep your PPC spend the same, can make you a lot of money!
Defining negative keywords can be a long, slow arduous task. Either by guesswork or by trawling through loads of enquiry data, most businesses just do not have the time to search for irrelevant keywords and simply end up with a few negative words in their campaigns.
We’ve personally fallen foul of not implementing negative keywords which is why we built a great solution to automate the whole negative keyword process. You can check it out at KeywordTerminator.com and also pick up our Free White Paper, Be Positive – Go Negative.
Cheers, Steve