With the growing popularity of e-books, there is a great demand and opportunity to supply e-books to this new army of readers who are hungry for material.

Writers generate and sell e-books about a wide range of subjects, such as:
• travel
• music
• cooking
• photography
• home maintenance
• dog grooming

The point is, the list of topics is virtually endless.

Writing and layout tips:
• Keep your readers reading by using images, tips, graphics, testimonials and anecdotes
• Include cliff notes on the sidebar for quick information that breaks up page density
• Use bullets and numbered lists
• Proofread (spellcheck) your final document

Some overall tips:
• Address the wants and needs of a well-defined target market
• Find your niche in the marketplace
• Create quality content
• Provide exceptional value
• Have a marketing plan to promote your e-book

You don’t need special software to write an e-book. Just use word processing software like Microsoft Word and convert the file to a PDF. Create or hire an artist to design an e-book cover. The cover must be in JPG format.

If you don’t want to write your own e-book, you can also acquire one that has resale rights.

To sell an e-book on Kindle, you need an ISBN number. Visit isbn.org to apply. It costs about $100 per e-book.

Read the full contents of the excellent article on how to write and sell e-books from copyblogger.com

Other good articles from eHow.com: How to Sell Your eBook on Amazon’s Kindle, How To Write an eBook that Sells and How To Compose an eBook.

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The Tampa Bay Creative Network (previously the St. Pete Creative Network) helps copywriters, art directors, photographers, designers and essentially all Tampa Bay creatives connect and find jobs and freelance projects.

Plus the network helps local companies from Clearwater to Brandon find help whenever they have projects or positions requiring creative expertise.

I’m a Tampa-based copywriter and am a member of the Tampa Bay Creative Network. See my profile and those of my fellow members at the The Tampa Bay Creative Network

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Believe it or not, there are people out there, often in third-world countries, who will write your content for as little as $5 per article.

Sounds good so far. The problem is often this: English is not their first language – and it shows.

Take this horrendously mangled snippet I found – and I quote:

“When we are seeking for present benefit for your website, there is a sort of promotion package which gets we excited. It offers present bona fide trade to your site. Will we pass it up?”

Huh? Not exactly the type of image you want to portray. Check out the entire badly mangled $5 article

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Keywords obviously can be used to optimize your search engine ranking and thus get more traffic to your site. But you don’t want to overdo it at the risk of appearing spam-like.

Opinions vary on the optimum keyword density. Some say 3%-5%, others say 2%-3%. Three percent seems to be a middle ground. That would be 30 keywords per 1,000-word article.

Then there are sites like Ezinearticles, however, that will reject your article if your keyword is repeated more often than every 100 words.

Keywords should be used in your headings and sub-headings, but don’t repeat the same ones in both. Above all, make sure you have the right key words.

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1. Make your headline directly refer to the site where your visitor came from or to the ad copy that motivated the click
Match your language as exactly as you can. (Close is good, exact is best.)

2. Provide a clear call to action
Use graphic buttons, hot-linked text or both and tell your visitor what they need to do. Use a minimum of two calls to action in a short landing page, 3-5 in a long landing page.

3. Write in the second person – You and Your
No one cares about you, your company or even your product or service except for how it benefits them.

4. Write to deliver a clear, persuasive message
Not to showcase your ability to turn a clever phrase.

5. Write long copy as long as it’s tight
Your readers will read long copy as long as you keep building a strong, motivating case for them to act. Rule of thumb: Think longer copy when you’re looking to close a sale; shorter copy for something that doesn’t require a cash commitment.

6. Be crystal clear in your goals
Keep your body copy on point as a logical progression from your headline and offer. Every digression is a conversion lost.

7. Keep your most important points at the beginning of paragraphs and bullets
Most visitors are skimming your copy.

8. People read beginnings and ends before they read middles
Keep your most critical, persuasive arguments in these positions.

9. Make your first paragraph short
No more than 2 lines (lines, not sentences.) Vary your paragraph line length from here. No paragraph should be more than 4-5 lines long.

10. Write to the screen
Consider how much of your content will be seen “above the fold” or at the first screen. You can still go long and have visitors scroll downward. But repeat calls to action, testimonials and other components, so that an ACT NOW link is always visible.

11. Remove all extraneous matter
This includes navigation bars, visual clutter and links to other sections. You want the reader focused solely on your copy, your supportive visuals and the offer.

12. Only ask for what you need
Ask for only enough information to complete the sale or action. Every piece of information you require will chip away response.

13. Assume nothing. Test everything

Via copyblogger

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skyline by res8qr6m

I am currently a freelance copywriter in Tampa and am quite amazed at the demand for my services. I think that there are several reasons for this.

First, the economy. Rather than committing resources to permanent hires at this time, it’s less risky and less costly to contract out the work as needed.

Second, Tampa doesn’t seem to have many larger agencies such as, say, Miami and even Orlando. That means that there are many smaller agencies who use freelancers to expand their resources on an as-needed basis.

I know of three creatives that I worked with at Bozell/Tampa back in 1990 when I first moved to Tampa who have been freelancing ever since.

Using freelancers also allows agencies to custom-build a creative team according to the particular strengths of the individuals and the needs of the project at hand.

Well, there goes my phone ringing again. Who needs some copy this time?

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Tampa, Florida is not a bad place to spend the winter. Staying relatively warm, attended a Super Bowl VIP Party and what I’ve been shoveling lately ain’t snow.

But it gets hot here. Very hot. And very soon. Time to start scanning distant horizons.

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