Consider these facts:

• 40% of searches have local intent
• 5% of searches use city or state names (e.g. Tampa, Florida)
• 2% of searches use neighborhood names (e.g. South Tampa, West Tampa)
• .5% of searches use zip codes (e.g. 33606)

That’s a huge potential source of customers when you consider that more than 10 billion unique searches are made every month. It has been estimated that there are half a billion local searches on Google every month.

One important local search tip

Make sure your business title is consistent on the Internet. For example, if you are listed as Tampa Pizza on one site and Tampa Gourmet Pizza on another, Google and other search engines might think this is two different businesses and thus fracture your search engine rankings.

Other great local search tips

See how your business is listed on Google and other top local search engines at GetListed.org

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(Now if they would only keep their job board postings current – there are some on there that are nine months old.)

The Tampa Bay Advertising Federation is a chapter of the American Advertising Federation (AAF).

Visit the new Tampa Bay Advertising Federation site.

Or read the press release, Tampa Bay Advertising Federation Changes Name and Appeal with the Launch of its New Web site, from pressabout.com

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I came across this free local search tool. You simply type in your keyword or phrase that relates to your business, for example, ‘dog grooming’. Then you type in your zip code and the radius around your store (in miles) that you would like to get business from.

Hit ’submit’ and the free local search tool generates your keyword paired with every city and zip code within your chosen radius.

By using your keyword together with surrounding areas and zip codes in AdWords, you will encounter less competition among advertisers.

For example, instead of ‘dog grooming in Tampa’, you could have ‘dog grooming in Brandon’ and ‘dog grooming in South Tampa’ (areas within Tampa). This can save you money per click and help you rank higher on the results list.

Combine this with dynamic keyword insertion and you can target every niche market in every surrounding city automatically.

Try out the free local search tool
–
Adding a personal observation today:

I did a search for movie times and moviefone was the top result. Then I did a search for movie times tampa and moviefone was nowhere to be seen. They completely missed out on the local search market!

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The Tampa Bay Creative Network (previously the St. Pete Creative Network) helps copywriters, art directors, photographers, designers and essentially all Tampa Bay creatives connect and find jobs and freelance projects.

Plus the network helps local companies from Clearwater to Brandon find help whenever they have projects or positions requiring creative expertise.

I’m a Tampa-based copywriter and am a member of the Tampa Bay Creative Network. See my profile and those of my fellow members at the The Tampa Bay Creative Network

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I am currently a freelance copywriter in Tampa and am quite amazed at the demand for my services. I think that there are several reasons for this.

First, the economy. Rather than committing resources to permanent hires at this time, it’s less risky and less costly to contract out the work as needed.

Second, Tampa doesn’t seem to have many larger agencies such as, say, Miami and even Orlando. That means that there are many smaller agencies who use freelancers to expand their resources on an as-needed basis.

I know of three creatives that I worked with at Bozell/Tampa back in 1990 when I first moved to Tampa who have been freelancing ever since. Using freelancers also allows agencies to custom-build a creative team according to the particular strengths of the individuals and the needs of the project at hand.

Well, there goes my phone ringing again. Who needs some copy this time?

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There are some good ad agencies in Tampa. I have worked and freelanced for some of them during my 29 years in the city.

If you are an advertiser, I can lend my advice on selecting one. If you have small projects, I can handle them myself.

And if you are an advertising agency in Tampa, I can refer larger clients to you. In this new social media age, it’s all about sharing, helping and referring!

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skyline by res8qr6m

I am currently a freelance copywriter in Tampa and am quite amazed at the demand for my services. I think that there are several reasons for this.

First, the economy. Rather than committing resources to permanent hires at this time, it’s less risky and less costly to contract out the work as needed.

Second, Tampa doesn’t seem to have many larger agencies such as, say, Miami and even Orlando. That means that there are many smaller agencies who use freelancers to expand their resources on an as-needed basis.

I know of three creatives that I worked with at Bozell/Tampa back in 1990 when I first moved to Tampa who have been freelancing ever since.

Using freelancers also allows agencies to custom-build a creative team according to the particular strengths of the individuals and the needs of the project at hand.

Well, there goes my phone ringing again. Who needs some copy this time?

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Tampa, Florida is not a bad place to spend the winter. Staying relatively warm, attended a Super Bowl VIP Party and what I’ve been shoveling lately ain’t snow.

But it gets hot here. Very hot. And very soon. Time to start scanning distant horizons.

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